Our mission is to build a cleaner world, enabling a zero waste reality for all.
and thus any financial burden of purchasing hygiene products for low-income students on campus, while generating the opportunity for low-income students to engage with eco-conscious products and practices without economic barriers.
as well as the carbon footprint at campuses caused by the use of hygiene products by students on campus.
that pollute ecosystems and Black and Brown communities.
CEO and Founder of Generation Conscious, G.L., grew up near a waste transfer station in Jamaica, Queens, NYC before moving to Long Island with his Trinidadian-Italian family. Seeing the health impacts of the waste station on his community motivated him to found Generation Conscious. Their mission is to create sustained change by radically rejecting the systems and structures perpetuating racial and economic injustice; carbon, plastic, water-waste and pollution—replacing these infrastructures and their consequences with systems and structures that generate true sustainability, equity and accessibility!
By utilizing ecosystemic design principles to build zero waste infrastructures, Generation Conscious is helping everyday Americans reimagine the culture of America into one that has greater concern for well-being: well-being towards the environment and how much waste we produce, well-being of economically vulnerable citizens and communities—and most importantly become a culture that acts on their concerns, generating an equitable and healthy world for all life.
WE ARE A CERTIFIED MINORITY-OWNED BUSINESS ENTERPRISE with the city of new york